Our brand is inspired by a dual interpretation of the word “curve.” The architectural master Antoni Gaudí once said, “The straight line belongs to man, the curve belongs to God.” This resonates deeply with us — we believe curves are the life force given to space by nature, injecting softness and dynamism into space with flowing forms.
Brand Implication
Our brand is inspired by a dual interpretation of the word “curve.” The architectural master Antoni Gaudí once said, “The straight line belongs to man, the curve belongs to God.” This resonates deeply with us — we believe curves are the life force given to space by nature, injecting softness and dynamism into space with flowing forms.
The Bezier curve gives this sense of "fluidity" a precise structure. Named after French engineer Pierre Bézier, this mathematical model defines curves through a set of “control points.” With just a few anchors, it creates endlessly smooth and precisely adjustable forms.
This is the essence of our design philosophy: life is not arbitrary, but life is free.
Thus, the “curve” has become our core language. In spatial form, it is the gentle arc of transformation, the natural path of shifting light and shadow. In design, it becomes the seamless transition of functional layouts and the organic extension of aesthetic scenes.
We believe good design should be like a Bezier curve — grounded in a professional framework (functional planning, dimensional coordination) that acts as its “control points,” while also allowing the freedom to accommodate individual needs (custom patterns, stylistic preferences). This balance ensures every space feels both structured and full of life.

Corporate Mission
Western aesthetics of curves teach us to perceive the beauty of flow through emotion, while Eastern cause-and-effect logic reminds us to solve problems with reason. What we strive to create has never been cold, mechanical products—but warm, human-centered solutions.
This mirrors the wisdom of the Bezier curve: using enterprise, service, product, design, and customer as key control points, we collectively draw a trajectory that satisfies all. The enterprise anchors the direction, service adjusts the arc, the product delivers the experience, design connects East and West, and the customer defines the destination.
Ultimately, we hope every bathroom space becomes such a place—where every curve you touch embodies both Gaudí’s divine romanticism and Bezier’s uniquely thoughtful care—achieving a gentle symbiosis of beauty and function, emotion and logic.

Corporate Vision
When people mention “Bezier”, we expect to think of such a picture: the romantic curve of the West and the depth of thinking of the East, coexisting harmoniously in the bathroom space. There is no cultural confrontation here, only the balance of “rational calculation makes the curve more accurate, emotional creation makes the thinking more warm” Just as the bezier curve outlines the beauty of natural flow with mathematical logic, so the breadth of “博(Broad)” and the depth of “思(Thinking)” accomplish each other in design.
We hope that each design proposal can become a vivid proof of “Curve connects nature, thinking connects people”. Every practical texture and artistic expression in the space not only carries the aesthetic genes of different cultures, but also anchors the core of “serving the spatial needs of people”, and ultimately realizes the gentle resonance of cross-cultural design at the intersection of function and emotion.
Development history
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+86 137 9407 5073
Unit 113-120, Building 4, Hello ZhiGu Industrial Park,Foshan City,Guangdong Province,China
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